Art, in every application, is beneficial for a business. This is not a common saying among entrepreneurs, but more and more companies are finding ways to incorporate art and creativity into their business strategies to increase their growth, brand awareness, and user experience. As technology leads us into the future at greater speeds and increasing sophistication, engineers and any tech-savvy employees are highly sought-after.
When companies forget about the human aspects behind every technological implementation, their businesses suffer. Humans, not computers, are the ones using a company’s products and services and feel more engaged when interacting with what feels like another person instead of a machine. Leveraging how technology and creativity interact and work together within your organization is crucial for the success of your business in the future.
Think of the End-User
More likely than not, the people interacting with your brand are not going to have in-depth knowledge of technology. Your sites and products need to be user-friendly and engage the person interacting with them. Have your creative and tech teams collaborate to create something visually, as well as technologically, stunning.
Create a product, website, service, etc. that a customer will find so hard to resist that they just have to buy it, share it on social media, and leave glowing reviews. You just can’t do that without a creative team. If you put as much effort into the creative aspects of your business as you do the technological, your business can continue to thrive because people genuinely want to interact with it.
Burst the Bubble
Create a diverse team. Take a look around. Is your team all from the same background, and do they all possess similar skill sets? While this isn’t necessarily a bad thing, it creates a bubble of reinforcement that is hard to break. If everyone thinks the same thing and has the same thought process, how will your company evolve and reach people from diverse backgrounds?
Diverse backgrounds help bring in fresh ideas, implement new, more efficient processes, and broaden the horizons to expand into new areas or just give an innovative spin to the project you’ve never thought to change before.
Give Your Brain a Break
Sometimes your employees get into a slump. Nothing seems to be working well and discouragement starts to spread like wildfire. Find ways to bring creative breaks or exercises that can be applied to the job. This will allow your employees to take a different track towards solving the same problem. Your brain needs stimulation in a variety of ways to function at peak speeds and efficiency. Don’t forget to keep challenging it in new ways.
Employee Retention & Recruitment
Technologically-inclined employees are getting more and more difficult to retain. What if your community itself was able to draw talent and your business could contribute? The arts do not receive anywhere near as much funding as other charitable organizations. By donating or contributing hours to local programs that foster creativity, you are more likely to attract top-notch employees.
A company that shows its willingness to improve the community in which it works and help those around them are much more likely to retain employees and attract potential new hires. Provide unique experiences for your employees such as free museum passes, paid time off to volunteer once a month, or sponsor local events that encourage well-being through creativity to give your employees more chances to become connected to their community. The results will speak for themselves.