Regardless of which industry in which you work, digital content is one of the best ways to market your brand and reach your audience. Billions of people watch video content online each month and millions interact over social media each day as well. The opportunities...
In the marketing world, the business-to-business branding side of the equation has a reputation for being bland. Consumer branding is where all the flair is with customers wanting the ultimate experience from companies they trust. However, this perception is starting...
2018 saw a plethora of fantastic marketing campaigns, from fast-food to massive corporations like Nintendo and Apple. Even when these campaigns weren’t mainly marketing the product or service produced by the company who funded the marketing, these campaigns were...
Fresh out of college? Or maybe just looking for a career change? If so, you may have considered pursuing a career in marketing. The world of marketing covers a wide spectrum of careers, with different areas better suited to some than others. If you’ve been wondering...
2017 has an exciting year where smart home technologies such as Google Home and Alexa took root. Digital marketing also superseded traditional media advertising, while the market rewarded strong customer service and innovation as well. Several new marketing trends are...
